Privacy Policy for Our Valued Patients

At [CLINIC NAME], your trust and privacy are paramount. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website [CLINIC WEBSITE], use our services, or engage with our communications—including SMS messages. Please read this policy carefully. By using the Site, you agree to the practices described below. If you do not agree, please do not access the Site.

Information We Collect

We may collect personal information from you in several ways. This includes, but is not limited to:

  1. Personal Data
    Information you voluntarily provide, such as your:
  • Name
  • Address
  • Phone number
  • Email address
  • Demographic information (e.g., age, gender, preferences)
  • Any data submitted through our contact forms, chat, or other communication tools
  1. Derivative Data
    Information automatically collected by our servers and tools when you visit our Site, including:
  • IP address
  • Browser type
  • Operating system
  • Device type
  • Access times
  • Referring and exit pages
  1. Mobile Device Data
    If you access our Site via mobile, we may collect:
  • Mobile device ID
  • Device model and manufacturer
  • Location data (if enabled)
  1. Third-Party Data
    Information we may receive from third parties when you connect your account or data with external services (e.g., social media logins, marketing platforms).

How We Use Your Information

We use the information we collect for a range of purposes, including to:

  • Respond to inquiries and provide personalized service
  • Manage appointments and treatment coordination
  • Improve the usability, performance, and security of our website
  • Send appointment reminders and treatment updates
  • Notify you of promotions, events, or service updates (with your consent)
  • Analyze usage trends to improve our services
  • Comply with legal obligations or respond to law enforcement
  • Enable user-to-user communication if applicable
  • Administer promotions or surveys
  • Support advertising or remarketing campaigns

We will never sell or rent your personal data. Your information is only shared with third parties who help us operate our business—such as SMS providers, hosting platforms, or analytics tools—under strict confidentiality and compliance agreements.

SMS Communication Compliance

[CLINIC NAME] takes your communication preferences seriously. If you provide your mobile number, you expressly consent to receive SMS (text) messages from us related to:

  • Appointment confirmations and reminders
  • Treatment plans or changes
  • Important office updates (e.g., closures, emergencies)
  • Promotional or educational content relevant to your care

Message frequency may vary. Standard message and data rates may apply.

You may opt in to SMS messaging by:

  • Filling out online or in-office registration forms
  • Checking an opt-in box on our website or patient portal
  • Completing a double opt-in process if applicable

You may opt out at any time by:

  • Replying “STOP” to any message
  • Calling our office at [CLINIC PHONE]
  • Updating your preferences through our patient portal (if available)

After opting out, you will only receive essential communications (e.g., opt-out confirmation).

Your phone number is used strictly to support your orthodontic or dental care experience and will not be shared for marketing purposes without your explicit consent.

Your Rights and Choices

You are in control of your personal information. You have the right to:

  • Request a copy of the personal data we store about you
  • Correct or update inaccurate or outdated information
  • Withdraw consent to marketing communications at any time
  • Request deletion of your personal information, subject to applicable laws
  • Express concerns or file a complaint about our privacy practices

You can exercise these rights by contacting us at [CLINIC PHONE] or via the contact information listed below.

Data Retention and Deletion

We retain your data only as long as necessary to fulfill the purpose for which it was collected or as required by law. If you request deletion of your information (e.g., mobile number, email address), we will take appropriate steps to remove it from our records unless retention is legally required.

Security of Your Information

We implement industry-standard safeguards to protect your information, including:

  • Administrative controls (e.g., staff training, access control)
  • Technical protections (e.g., encryption, secure servers)
  • Physical security (e.g., locked storage areas for paper records)

However, no method of data transmission or storage is completely secure. For this reason, we advise against including sensitive personal, financial, or medical information in web forms or unsecured emails.

Cookies and Tracking Technologies

Our website may use cookies, tracking pixels, and similar technologies to:

  • Personalize your browsing experience
  • Monitor website performance and troubleshoot issues
  • Enable secure login sessions
  • Track marketing and advertising effectiveness

Cookies are small data files stored on your device. They do not collect health data or sensitive personal information. You may disable cookies in your browser settings at any time.

Internet-Based Advertising

We may work with third-party vendors (e.g., Google, Facebook) to deliver relevant ads to you across the internet based on your interactions with our Site.

To opt out of this kind of advertising, visit:

Website Analytics

We may use tools like Google Analytics or Meta Pixel to understand traffic trends, page views, and user behavior. These services may collect information such as:

  • Device and browser type
  • Pages visited
  • Time spent on site
  • Referring URLs

This data helps us enhance the Site and make informed improvements. We do not use analytics tools to collect personally identifiable information.

Links to Third-Party Sites

Our Site may contain links to third-party websites. These websites have separate privacy policies, and [CLINIC NAME] is not responsible for the content or practices of any linked site. We encourage you to read those policies before providing any information.

Children’s Privacy

Our Site is not intended for use by individuals under the age of 13. We do not knowingly collect personal data from children without verifiable parental consent. If we become aware that we have collected information from a child, we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with the “Last Updated” date. We encourage you to review this policy regularly. Continued use of our Site after updates means you accept the revised policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

[CLINIC NAME]
[CLINIC ADDRESS]
Phone: [CLINIC PHONE]
Website: [CLINIC WEBSITE]